Plan + build
PractisimDesigner Web
Build and share a stage in the browser.
I lead product strategy and stay close to the work of building. I use AI throughout research, design, coding, and testing to turn ideas into working products faster. I created and launched Practisim Designer Web, a 3D planning product that works across browsers, mobile devices, AR, and VR.
01 Flagship product family
Live + evolving
One connected
3D planning system
Plan + build
PractisimBuild and share a stage in the browser.
Review + experience
PractisimView the same design on mobile, in AR, or in VR.
Plan once.
View anywhere.
Professional positioning
I help teams understand what customers need, choose the right product direction, and turn that direction into something real. AI now helps me move from idea to working product faster.
I start with what is slowing people down, then shape a product that is useful, different, and realistic to build.
I move comfortably from customer research and strategy to design, testing, launch decisions, pricing, and adoption.
My career has focused on helping developers and creators succeed with technology that can otherwise feel difficult or fragmented.
Featured work · Practisim Designer Web

Founder · Product lead · Hands-on developer

I used AI throughout research, design, coding, testing, and problem-solving—while making the key product and business decisions myself.
Designers can build a stage in 3D, view it from above, walk through it, create build instructions, and share the result.
The same stage can move from desktop planning to mobile review and immersive viewing without starting over.
Career highlights
Each one took a difficult technology and made it useful to more people—from augmented reality and cloud infrastructure to robotics.
Selected career experience
2022 — Present
Principal Product Manager · XR SDKs & Developer Platforms
Owned product strategy and launch work for OpenXR SDKs and Magic Leap Hub, making AR development easier to start, manage, and test.
2016 — Present
Founder & XR Product Developer
Creates and brings immersive products to market, including Practisim VR and Practisim Designer Web.
2018 — 2022
Director, Product Management
Led the launch of an industry-first way to run IBM i and other IBM Power workloads in Azure without a costly rewrite.
2016 — 2018
Principal Product Manager · Core Platform Services
Led shared services for sign-in, user profiles, application management, and developer experience.
2012 — 2016
Senior Manager, Developer Relations
Built developer support and education, launched developer.avalara.com, and helped partners adopt the platform faster.
2002 — 2012
Senior Technical Product Manager · Developer Evangelism Lead
Owned launch strategy for Microsoft Robotics Developer Studio 4 and led developer programs across robotics and mobile products.
What colleagues say
“He is as good at painting the big picture as he is at drilling down to the fine details. And most importantly, he brings a passion for the brand and for the customer.”
“His passion for customers, for the technology they use, and for contributing to his colleagues’ success are legendary. Loke is an extremely capable executor.”
“Loke exemplifies the blend of technical and business acumen we say we are all looking for, then balances it all with a personable style that motivates all around him.”

About
I have spent more than 20 years turning new and complicated technology into useful products. My background includes developer tools, cloud software, mobile, robotics, AI, and spatial computing.
I’ve worked at Magic Leap, Skytap, Concur, Avalara, and Microsoft, and I build my own products through AncientSky Games. The common thread is simple: make difficult technology easier for people and businesses to use.
For recruiters and hiring managers
I’m open to senior and principal product roles where I can combine customer insight, strong technical understanding, and hands-on experience building with AI.