Start with the people using it
Talk with customers, watch the workflow, and separate the real friction from the loudest request. Define the outcome before committing to a feature.
Menu
Product leader who still builds
I turn complex technology into products people can use.
I lead products and stay close to the work. That means talking with customers, testing prototypes, and sometimes writing the code.
More than 20 years at Magic Leap, Microsoft, Skytap, and my own company.
20+years building products
80%fewer support cases at Avalara
3×developer velocity at Avalara
300%more partner certifications at Avalara
How I work
I stay close to the customer and the build.
Make the plan practical
Turn what we learn into a clear product bet, realistic priorities, and tradeoffs the whole team can use to make decisions.
Stay close to the work
Prototype the risky parts, work alongside design and engineering, and test early. Keep learning after launch so the product earns trust.
Featured work · Practisim Designer Web
A 3D planning tool that moves from browser to XR.
I started Practisim and built the web product myself.
Founder and developer
A faster build loop
AI helps me inspect code, test changes, and debug failures. I decide which customer problem to solve and whether the result is ready to ship.
Plan and walk the stage
Designers can lay out props from overhead, switch into a 3D walkthrough, and catch sightline or flow problems before build day.
Move from browser to XR
The same stage data carries from desktop planning to phone, AR, and VR review, so teams can check the plan in context.
Career highlights
Products I helped make easier to start and use.
01
Magic Leap · 2022 to Present
OpenXR SDKs + Magic Leap Hub
Made AR development easier to set up and test
One desktop hub simplified setup, device management, testing, and troubleshooting.
Magic Leap OpenXR overview ↗
02
Skytap · 2018 to 2022
Skytap on Azure
Helped bring IBM i workloads to Azure without forcing a rewrite
Customers moved critical IBM Power systems to Azure with fewer application changes.
Microsoft launch announcement ↗
03
Microsoft · 2005 to 2012
Robotics Developer Studio 4
Brought professional robotics tools to developers and educators
Developers could test robot behavior virtually before running real hardware.
Microsoft launch coverage ↗Experience
More than 20 years building developer, cloud, AI, and XR products.
2022 to Present
Magic Leap
Principal Product Manager · XR SDKs & Developer Platforms
2016 to Present
AncientSky Games
Founder & XR Product Developer
2018 to 2022
Skytap
Director, Product Management
2016 to 2018
Concur
Principal Product Manager · Core Platform Services
2012 to 2016
Avalara
Senior Manager, Developer Relations
2002 to 2012
Microsoft
Senior Technical Product Manager · Developer Evangelism Lead
Colleagues
People I have worked with
"He is as good at painting the big picture as he is at drilling down to the fine details. And most importantly, he brings a passion for the brand and for the customer."
"His passion for customers, for the technology they use, and for contributing to his colleagues' success are legendary. Loke is an extremely capable executor."
About
I like hard problems and useful products.
I have led products at Magic Leap, Skytap, Concur, Avalara, and Microsoft. I also build my own through AncientSky Games.
Open to senior and principal product roles
Need a product leader who stays close to the work?
I can set direction, work through hard technical details, and help a team ship.