Start with the people using it
Talk with customers, watch the workflow, and separate the real friction from the loudest request. Define the outcome before committing to a feature.
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Product leader who still builds
I turn complex technology into products people can use.
I lead products and stay close to the work. That means talking with customers, testing prototypes, and sometimes writing the code.
More than 20 years at Magic Leap, Microsoft, Skytap, and my own company.
20+years building products
80%fewer support cases at Avalara
3×developer velocity at Avalara
300%more partner certifications at Avalara
How I work
I stay close to the customer and the build.
Make the plan practical
Turn what we learn into a clear product bet, realistic priorities, and tradeoffs the whole team can use to make decisions.
Stay close to the work
Prototype the risky parts, work alongside design and engineering, and test early. Keep learning after launch so the product earns trust.
Featured work · Practisim Designer Web
Give Match Directors their time back.
I built Teams, Matches, and online Matchbooks to save organizers weeks of stage preparation and months of document work. Competitors can explore the stages before match day.
Founder and developer
Save weeks of match preparation
Find stages in the team library, adapt them to the range, and review changes together. Teams and Matches help setup crews get to an approved plan sooner.
Save months of document work
Generate printed written stage briefings and complete Matchbooks from the stage designs. Match Directors can spend more time hosting a fun, quality match.
Let competitors try the stages
Competitors can read the online Matchbook, fly through each stage in 3D, and try the shooting simulation in their browser. Help them arrive prepared and get more out of the match.
Career highlights
Products I helped make easier to start and use.
01
Magic Leap · 2022 to Present
OpenXR SDKs + Magic Leap Hub
Made AR development easier to set up and test
One desktop hub simplified setup, device management, testing, and troubleshooting.
Magic Leap OpenXR overview ↗
02
Skytap · 2018 to 2022
Skytap on Azure
Helped bring IBM i workloads to Azure without forcing a rewrite
Customers moved critical IBM Power systems to Azure with fewer application changes.
Microsoft launch announcement ↗
03
Microsoft · 2005 to 2012
Robotics Developer Studio 4
Brought professional robotics tools to developers and educators
Developers could test robot behavior virtually before running real hardware.
Microsoft launch coverage ↗Experience
More than 20 years building developer, cloud, AI, and XR products.
2022 to Present
Magic Leap
Principal Product Manager · XR SDKs & Developer Platforms
2016 to Present
AncientSky Games
Founder & XR Product Developer
2018 to 2022
Skytap
Director, Product Management
2016 to 2018
Concur
Principal Product Manager · Core Platform Services
2012 to 2016
Avalara
Senior Manager, Developer Relations
2002 to 2012
Microsoft
Senior Technical Product Manager · Developer Evangelism Lead
Colleagues
People I have worked with
"He is as good at painting the big picture as he is at drilling down to the fine details. And most importantly, he brings a passion for the brand and for the customer."
"His passion for customers, for the technology they use, and for contributing to his colleagues' success are legendary. Loke is an extremely capable executor."
About
I like hard problems and useful products.
I have led products at Magic Leap, Skytap, Concur, Avalara, and Microsoft. I also build my own through AncientSky Games.
Open to senior and principal product roles
Need a product leader who stays close to the work?
I can set direction, work through hard technical details, and help a team ship.